Store Openings by Niche Creators Fragrances. 15 February 2015
Trend Alert : Store Openings by Niche Creators Fragrances.
The opening of niche perfume shops by creators of Luxury brands is a trend that allows alternative brands to increase their visibility while supplementing the offer made readily available by mass fragrances.
Choosing a Designer fragrance or Niche fragrance is expressing a curiosity along with a desire for recognition of one’s individuality as opposed to wearing a fragrance adopted by many.
Alongside traditional niche brands like Creed, Serge Lutens, Annick Goutal, Dytpique or By Kilian who recently opened a store, HAYARI Paris wanted to make a difference by opening a Concept Store that would offer perfume fragrance as well as accessories. It is located on the Rive Gauche (Left-Bank of the Seine) at Saint-Germain-des-Prés, Paris.
This will allow both the craftsmanship and the offer of products, designed, thought and created in Paris to be infused with new blood.
The « made in France » and the search for singular products are compelling selling points that have already proven to be a success.
HAYARI Paris stands out compared to more conventional perfume brands, and the brand is already well-known by word of mouth.
By presenting our customers with an innovative Store, while remaining fashionable thanks to the brand’s countless features in reputable magazines, HAYARI Paris spearheaded a confidential market with the distribution of HAYARI Paris creations in selected locations worldwide.
This guarantees the concept of uniqueness for our customers with the assurance of discretion in terms of brand image, allowing sufficient visibility to be selected by an ever growing number of customers.
Resolutely independent, HAYARI Paris differs from the perfumer who now belongs to Puig Group as L’artisan Parfumer or Frederic Malle acquired by Estée Lauder as the LE LABO.
This independence is a compelling evidence of prestige and an insurance that we are using Luxury craftsmanship work ethics.
Private collections for an exceptional clientele give us access to international customers who find in HAYARI Paris a French luxury brand that suits their taste.
Hayari Paris wanted to continue this approach of rare perfume and thus ensure the revival of Luxury perfumery by the opening of their Flagship Store in Saint-Germain-des- Prés, 1 cour du Commerce Saint-André since November 2014.