Sniffapalooza Spring Fling 2013 in New-York with Hayari including Henri Bendel and MiN New York:Review by Mark Thomson in Style and Travel 8 May 2013

Sniffapalooza Spring Fling 2013 in New-York with Hayari including Henri Bendel and MiN New York

Review by Mark Thomson mrnystyleandtravel

You might think that nothing tops the fanaticism of Justin Bieber’s fans – but then you haven’t been to a Sniffapalooza event. Launched in 2004, Sniffapaloozais a group of fragrance aficionados whose devotion to the latest and the best in the fragrance industry rivals the adulation heaped upon any teen idol.

Witness the recent Sniffapalooza “Spring Fling” 2013, where more than 140 fragrance-obsessed scent enthusiasts converged upon Manhattan for an olfactory-intense weekend of perfume debuts, presentations, master classes, and fragrance events.

Throughout the weekend, Sniffapalooza‘s dedicated fragrance addicts trouped en masse through midtown, from Bergdorf Goodman to Henri Bendel and on to The Plaza Shops at The Plaza Hotel, and onward to Lord & Taylor, before heading downtown for an all-day program that included stops at Osswald, Molton Brown, Le Labo, Atelier, Diptyque, and Nars.

Sniffapalooza is helmed by “Team Karen,” the dynamic Karen Dubin and Karen Adams who annually host “Spring Fling” and “Fall Ball,” as well as an annual Sniffapalooza fragrance odyssey to hallowed scent destinations such as Grasse, Lisbon, Barcelona, London, Florence, and Paris.  This year’s Sniffapalooza journey is scheduled for September in Zurich, Switzerland, home to fragrance temple, Osswald Parfumerie.

Enthusiasm begets respect and Sniffapalooza has served on various fragrance industry panels, including The Fragrance Foundation’s breakfast series and the HBA Global Expo.  Speakers at Sniffapalooza “Spring Fling” 2013 included Amy Marks-McGee of Trendincite who spoke about upcoming olfactory trends.  According to Marks-McGee, 2013 is going to be a sugar rush with honey as a “buzz ingredient” and fruit flavors such as apricot and cherry.

Here’s a list of five fascinating fragrances that captivated the cognoscenti at Sniffapalooza “Spring Fling” 2013.


(Source: Hayari)

Hayari: In the middle of Sniffapalooza’s sold-out lunch at Benoit, a stunning model in a couture gown walked the dining room to clamorous applause.

The dress was created by French couture designer Nabil Hayari who opened his couture house in 2009. Since then, numerous celebrities have chosen Hayari gowns for red carpet entrances.

In 2010, Hayari launched his fragrance line with a collection of three fragrances that reflect the intense glamour and femininity of his gowns.

Perfumer Sidonie Lancesseur who created fragrances for By Kilian is the nose behind Hayari’s “Only For Her” and “Broderie.”  The third fragrance in the line, “Goldy,” is a powdery-woody scent created by Dorothee Piot, the nose behind Olfactive Studio‘s Chambre Noire. In the words of Norma Desmond, all three fragrances are ready for their close-up.


About Mark Thompson


About Sniffapalooza

The WO-DAY Sniffapalooza Spring Fling in NYC! Mark your calendars – the dates are Saturday, May 4  Sunday, May 5 for the EIGHTEENTH edition of our spectacular scent event!

Take a  peek at some  of the extraordinary highlights of our sensory-infused weekend:

 We are thrilled to invite you to discover the most exquisite fragrance brands! Experience Olfactive Studio, founder Celine Verleure’s niche line of five creations that are inspired by the moment and the  atmosphere of  photography.  She describes it as “an encounter between  contemporary artistic photography and perfumery… between the eye and  the nose… it is the crossroads of a photographic studio and a perfume  design studio”.

  • Step  into the world of Krigler Perfumery at The Plaza Hotel, and you are reminded of a time when luxurious fragrances were celebrated with rare and precious ingredients. Premiere Krigler’s latest masterpieces, the seductive Topaze Imperiale 213, characterized by notes of Vetiver, Musk, Sandalwood, Amber, Vanilla, Neroli, Oud, Galbanum and Mandarin, and Schone Linden 05, a feminine blend of Violet Leaf, Tuberose, Gardenia, Linden, Vanilla, Mimosa, Lilac, Sandalwood and Carnation.
  • Sniffapalooza loves great food,  and we are excited to invite you to dine with us at Benoit, Alain Ducasse’s tribute to the original Bistro Benoit opened in Paris 93 years ago! Chef Phillippe Bertineau melds  traditional French brasserie fare with modern technique, seasonal  ingredients, and a lighter hand in an award-winning menu with global  acclaim. Join us at the Nolita cult-favorite Jo’s, which boasts executive Chef Andrew Pressler’s inventive  Southeast Asian fusion cusine, lively bar, and two intimate dining  rooms (which Sniffapalooza will be taking over on Sunday!)

For  those of you who  are just joining  the Sniffapalooza family, Spring  Fling is an entire  weekend crammed  full  olfactory and     multi-sensory    experiences.     You’ll come away      with new    knowledge, new    friends, lots of    new goodies, and     a new      perspective on a    fragrant life.       There’s nothing        else like it on    the planet!

Scheduled guests & more to  come:

Roja Dove of Roja Parfums; Elena & Zoran Knezevic of Enchanted Forest perfume; Barb Stegemann of the 7 Virtues; perfumer Anastasia Brozler of Union Fine Fragrance; Kim-Van Dang of Olfactive Studio; Raymond Matts of Cinquieme Sens Fragrance School; Mark Behnke, Managing Editor of CaFleureBon; Jeffrey Dame of M. Micallef; Aggie Burnett of Nomaterra; Ulrich Lang of Ulrich Lang New York; Sherri Sebastian of Purusa USA; Francois Duquesne of the Fragrance Republic; Celine Roche of WFFC (Women in Flavor & Fragrance Commerce); Amy Marks McGee of Trendincite; Laura Barton of the Fragrance Mentorship Program; Ed Libassi of Scent Trails; Sylvie Ganter & Christophe Cervasel from Atelier Cologne; Francois Damide of Hayari & Jouany Parfums; Lauren Fritsch of Adalene; Chavalia Mwamba of Pink MahogHany; Tom Fontaine of Jean Patou; Joe Garces of Robert Piguet; Tom Crutchfield of Annick Goutal; Anuja from Chanel; George Doulos of Tom Ford Beauty; Roberto Vargas of Maison Francis Kurkdjian, Dejan of By Kilian; Ben Krigler of Krigler Perfumery at The Plaza Hotel; Christina Kucukyan from Histoires de Parfums; Sandra Lang of Judith Leiber; William Reith of Ramon Monegal Barcelona; Alena of Guerlain, Paul Marrujo of Creed, Gordana Cavlina of Jo Malone; Gerard Camme of Atelier Cologne; and reps from Blood Concept, Nasomatto, Lubin, Honore de Pres, Jacomo Art Collection, Serge Lutens, Clive Christian, Chanel Les Exclusifs, Diptyque, Caron, Antica Farmacista, Estee Lauder, Prada, Van Cleef & Arpels, Bodicea the Victorious, Donna Karan, Le Labo, Etat Libre d’Orange, Amouage, Sisley, Hermes, Balenciaga, YSL, Keiko Mecheri, Jul et Mad, Miller Harris, Prada, Bottega Veneta, NARS, Maison Francis Kurkdjian, Dayna Decker, JAR, Alexa Rodulfo, A Dozen Roses, Antica Farmacista, L’Artisan Parfumer, the Scent of Departure, Penhaligon’s, Arquiste, Fornasetti, Ys Uzac, Illuminum, Micallef, and scads of others!


10:00am – 12:00 noon: Sniffing time on the beauty floor at BG, meet special guests & presenters from the SOLD OUT breakfast, exclusive offers, makeup artists, the BG raffle & those legendary gift bags! Roja Dove with the U.S. premiere of Roja Parfum!

12:15pm – 2:30pm: Prix Fixe three course luncheon (includes glass of wine!) at Alain Ducasse’s Benoit – Special speakers & presentations, Sniffapalooza Lunch Loot!

2:45pm – 4:00pm: Sniffing at Henri Bendel, with special guests, perfumers, refreshments, and the spectacular custom Sniffapalooza GWP! U.S. premiere of Union Fine Fragrance! 10% off all purchases over $100!

4:15pm – 5:30pm: Exclusive presentation at Krigler Perfumery at The Plaza! Meet Ben Krigler, relax with a cup of Kusmi tea & delicious Canele by Celine, and premiere Schone Linden 05 & Topaze Imperiale 213!

6:00pm – 8:00pm: A spectacular cocktail party at Lord & Taylor! Meet Barb Stegemann and discover her peace building 7 Virtues Fragrance collection. Nibble and sip as we hear Barb’s inspiring story in a special presentation just for Sniffapalooza! 10% off of all 7 Virtues fragrance purchases, and a complimentary signed book with purchase.


9:00am – 10:15am: We’ll visit with our friends at Molton Brown to nibble light edibles, sip a welcoming libation, learn about the full range of amazing products, and premiere the newest addition to the Fine Fragrance Collection – Mahina. Special token of appreciation and an exclusive Sniffapalooza GWP!

10:15am – 11:30am: Special visit to Osswald – Soho’s newest fragrance & beauty emporium! Discover unique niche brands available nowhere else in NYC & take home samples and gift bags! Meet Tanja, Clement and the Osswald team & special guests Thorsten Biehl, Patricia Choux & Jeffrey Dame!

11:30am – 5:00pm: Open House sniffing at Le Labo, all day long! Meet the Le Labo team, check out the City Exclusive collection – premiere San Francisco’s Limette 37, those fabulous candles, the world’s most magnificent laundry wash… & have your purchases custom-labeled!

11:30am – 5:00pm: Open House sniffing at MiN New York, all weekend long! Sample the vast selection of great niche brands & meet Creative Curators Mindy & Chad! On Sunday at 11:30, meet Zoran of Enchanted Forest! 15% off al purchases! (Use Code SNIFFA for 15% from May 4 – May 31, in-store & on-line!)

12:15pm – 2:45pm: Prix Fixe brunch (glass of wine or champagne included!) at Jo’s Restaurant in Nolita, with Keynote Address by Mark Behnke, EAU de Sniffapalooza Showcase (Emerging Artisans Uncorked!) & party favors!

2:45pm – 4:00pm: Explore the fragrant world of Atelier Cologne! Discover Elizabeth Street’s newest jewel – experience the new Mistral Patchouli & Sous le Toit de Paris, take home samples, and have your purchases engraved!

4:15pm – 6:00pm: Bleecker Street Scent Tour!

Enter the fragrant and luminous universe of Diptyque – Experience their exquisite fragrances and much-lauded candles, & sample their stellar fragrance collection!

Premiere L’Eau du Trente-Quatre & Eau Molheli! 15% off all purchases!

Discover the world’s only free-standing NARS Boutique,

because sometimes you just have to stop & smell the makeup! Learn how to get the perfect smoky eye & the iconic red lip, preview Summer’s new colors, get personalized demos, & take home samples!

The rates for Sniffapalooza Spring Fling are as follows:

Saturday, 5/4: $95 covers event & luncheon & assorted special treats!
Sunday, 5/5: $95 covers event & luncheon & assorted special treats!

Full weekend: $190 covers events 5/4 & 5/5, lunches both days and assorted treats as detailed above.

NOTE: The BG breakfast is SOLD OUT!

A portion of each registration fee will be donated to a

very special charity – Daniel’s Music Foundation!

If you’ve attended a Sniffapalooza before, you know what an incredible experience awaits you… if you haven’t, you’re in for the time of your life!

We can’t wait to see all our old friends again and meet our new ones!

Viva La Sniffa, Baby!


Karen Dubin – Founder & Director
Karen Adams – Chief Operating Officer