ICMAD Honors the 2013 Innovators of the year: Best Package Design for Goldy by Hayari
Pouring rain didn’t deter members of the beauty industry from attending the Independant Cosmetic Manufactures and Distributors’ 2013 Cosmetic Innovator of the Year Awards on tuesday.
Held at Battery Gardens Restaurant in New York, the awards celebrated innovative products that bowed in 2012. The companies behind the winning brands will take part in the City 2013 Beauty Truck Show,, held Aug 13 to 30 at New Beauty at Fred Segal, Ron Robinson Apothia, Peninsula, Co Bigelow, Henri Bendel, Brownes & Co Apothecary and Beautysage.com.
“A great brand is a story well told,it has a beginning and doesn’t end.” said ian Ginsberg, chairman of the board of ICMAD and President of CO Bigelow. It’n not just a great package, there has to be an emotional component to it, now more than ever.”
According to the organization, the event, which has taken place since 2004, is intended to offer a platform for companies to display their products for national retailers. Winners were selected by five judges hailing from the beauty, design, and marketing industries, including Ron Robinson, former cosmetics chemist and founder of BeautyStat.com, Maria Corbiscello, President of Studio MC2, Jerome Bérard, of Bérard Associates, David Lyon, Executive Director at Syntex NYC, and Laura Kenney, Editor in chief of YouBeauty.com.
At the event, keynote speaker and award presenter Carol Hamilton, President of L’Oreal’s luxury product division, said although she has always worked on big brands, she has a great admiration for the Indies.
“When looking at new brands for L’Oreal’s luxury Division, we look at the brilliance of the brand” said Hamilton. “But also how they fit into our brand protfolio and if they complement our current brands. I would not want to bring in a competitor, I would want to bring in a sister brand that really builds our portfolio.”
The winners included:
Best Color Color Cosmetic Product: Ecru Lifestyle Beauty – Beauty Addicts: ShowOff Mascara
Best Skin Care Face Product: Dr Dennis Gross – Ferulic + Retinol Triple Correction Eye Serum
Best Bath & Body Product: Daily Concepts – Your Body Scrubber
Best Fragrance Product: Intertrade Europe – Eight & Bob
Best Hair Care Product: Oribe – Gold Lust
Best Color Cosmetic Package Design : Blinc – Ultrathin Eyeliner Pen
Best Skin Care FAce Package Design: IT Cosmetics – Bye Bye Redness Color Correcting Cream with Stand & Brush
Best Bath & Body Package Design: thyme – Temple Tree Jasmine Body Lotion
Best Fragrance Package Design: Intertrade Europe : Eight & Bob
Best Marketing Print Ad: Cosmetic Insurance Services – Not a Time of Loss
Best Social Media Campaign: NYX Cosmetics – 2012 NYX Face Awards
Best Grass Roots Marketing Campaign: The Elixery – Dessa (Lipstick)
Color Cosmetics : Classic Cosmetics – Jelly Eye Shadow
Package Design: Crafting Beauty – Hayari Goldy