Nabil Hayari, the rising star of Haute Couture: Hayari Paris


Nabil Hayari was drawn to the world of fashion from a very early age since he design dresses for his mother. Born in 1973 from a mist French Algerian Lebanese family, very quickly, his path led him to one of France’s prestigious fashion schools where he finished at the top of his class and where his talents caught the eve of the Ecole de la Chambre Syndicale de la Haute Couture Parisienne. Exceptionally talented, Nabil soon became creative director at a fashion house in the famous Parisian “Golden Triangle” district where he remained for 5 years.

Young and ambitious, Nabil decided to create his own brand in 2009 in order to design dresses that women have always dreamed of having. From there, the eponymous Hayari Paris was born, a living witness of Parisian luxury and savior-faire in couture.

A woman’s natural beauty is perfectly enhanced by a Nabil Hayari gown. Wearing a creation from the couturier’s private collection or one of his made-to-measure designs, a woman can be confident of success at even the most sumptuous events. In a genuine tribute to grace and feminine beauty, all of Nabil Hayari’s unique creations are born of the very essence of women’s dreams, for a wedding or an evening, combining luxury and elegance. Nabil has been providing guidance and suggestions to women at every single step of the design process, in his showroom at 3 Avenue Matignon Paris, where all his dresses are custom made in the purest French tradition.

In 2009, he presented his first collections during the fashion week of Paris, New York, Moscow followed by Los Angeles, and the Middle East.

In 2011, his black wedding dress is his first prize during a fashion show in Carrousel du Louvre during Paris Fashion Week.

Nabil Hayari currently participates in famous red carpets as Academy Awards in Los Angles, Golden Globes, Festival de Cannes, AMFAR.

Very quickly, he becomes a worldwide fashion stylist and dress stars and celebrities such as actresses Kimmarie Johnson, Sami Gayle, Sandra Vidal, Clare Bowen, Chaley Rose, top fitness model Nikki Leigh, and many others.

In 2010, Nabil Hayari was one of the founders of the label « Signé Couture Paris », the first french label in Made to measure in Couture.

Discover the history of Hayari Paris, a brand built to bring the luxurious & rich french tradition to life through all of its creations. Read our history here


Founded in 2009, Hayari Paris currently creates breathtaking couture wedding dresses and evening dresses one more unique than the other. Every time, Hayari innovates a new design & ideally glamorous dresses, with luxury materials adorned with unique cuts & delicate sequined French embroidery… But who is at the origin of the Parisian brand? Behind the French luxury brand are two brains & complementary personalities.

On the one hand, couture designer Nabil Hayari, on whose name the brand stands today, and who like a painter from its palette, shapes and transforms in a unique way, silk fabrics or brocades, to make exceptional dresses every time that surpasses the expectation of the wearer.

Nabil Hayari wants the woman he dresses to become even more glamorous. Generous and demanding in the details, always looking for bold cuts the designer puts all his talent at the service of women to make her feel the most special on her day.

On the other hand, the co-founder of Hayari Paris, Hugues Alard, takes over the initiative of expanding the brand & works on the creation and launches of perfumes and leather goods. The house has created fifteen fragrances, divided into five collections, with the ambition to sublimate men and women by the scent of an invisible beauty that corresponds to their personalities. The notes imagined by the two creators are an excuse to travel, and like a madeleine of Proust, to evoke memories, and create emotions associated with unique places and times.

From a very young age, Nabil Hayari had a natural inclination toward fashion. It is alongside his grandmother that he has discovered sewing and embroidery and developed it as a passion. This passion led him to join the prestigious school, Sup de Mode, where he got his major recognitions & his talents will be noticed by the Chambre Syndical of Parisian Haute Couture.

Nabil presented his first collection and went on to become artistic director of a fashion house in the Golden Triangle in Paris for 5 years, before creating his own brand.

In 2010, Nabil presented his first collections during Moscow Fashion Week. In 2011, he went on to receive his first official award for his dress ‘black bride’ presented during a fashion show at the Carrousel from the Louvre to Paris Fashion Week. Also in 2011, he participated in the creation of “Signé Couture Paris”, 1st French label of couture sur-measurement.

Nabil Hayari is currently the official fashion designer for the Hollywood Beauty Awards with the legendary Bob Mackie, designer of the dresses iconic Marilyn Monroe and Cher.

In March 2022, for the 6th year, HAYARI PARIS returned as the official designer of the 7th annual Hollywood Beauty Awards (HBA), 2022.

The HBAs were established in 2014 with the goal of recognizing excellence in beauty & are considered the Oscars of the beauty world. Every year HBA is held in Los Angeles and hosts many of the world’s a-list celebrities, who come together to celebrate & honor the talents in hair, makeup, photography & styling for film, television, music, red carpets, and editorials, as well as special honorees. The board of directors of HBA includes past winners, and prominent beauty industry professionals, journalists, publicists, and agents. Winners are selected by public votes and the HBA Board of Directors, together. The executive producers are Michele Elyzabeth, Pamela Price, and Otis Stokes.

Nabil Hayari has rapidly made an international reputation and dresses the biggest stars on the planet as well as some of the most beautiful princesses and artists of the moment. We can see his creations on Liliana Matheus Nova, Jessica Minh Ha, Kimmarie Johnson, Sami Gayle, Sandra Vidal, Clare Bowen and Chaley Rose, top fitness model Nikki Leigh, the supermodel Alisa Krylova, artist Karen Bystedt, and many others.

Since 2016, Nabil has participated regularly in the Middle East Fashion Week in Dubai. We regularly see his creations on the red carpets of major events such as Oscar nights, Golden GlobesCannes Film Festival, or Gala AMFAR (American Foundation for AIDS Research).

The opening of the 1st Hayari Paris store in the famous district from St Germain des Prés to Paris in 2014 is a highlight of the development of the accessories of the brand.

Hugues Alard first had training in chemical engineering, and he now puts all into perfume creations for the house & choosing the best natural & quality ingredients. Hugues went on to work in the luxury hospitality industry, which showed him the way to create & understand the know-how of French luxury.

Hugues strives to work towards customer satisfaction by giving them the experience of French luxury and the transmission of brand value by mixing traditional know-how, with unique products, and continuous innovations in a world where habits are constantly changing.

From his creative workshop and style office located at 3 avenue Matignon in Paris 8th, very close to the Champs-Elysées, in the Golden Triangle district, Nabil Hayari guides and advises women from all corners of the world & integer at each step of the process of creating their dresses.

Apart from a prominent presence in France, Hayari Paris is also present in New York within the Salon Mariage at Bergdorf Goodman on 5th Avenue.

Hayari Paris launched its first perfume collection of 3 feminine perfumes with floral facets which were quickly completed by a men’s collection with more woody notes or leather. Hayari Paris aims to use the maximum amount of high-quality natural ingredients & scents in its perfumes be it bergamot from Italy or jasmine from Egypt. This is how the idea of using one of the best roses around the world, Rose De Mai, or Rose Centifolia, came to fruition.

This rare rose grows in Grasse only on two plots, the reason why Hayari chose it for the “MODERN ROSE COLLECTION”, an exclusive collection consisting of three parts: one fresh pink, a spicy rose, and lastly amber.

The will of the two creators is also to create perfumes that can be worn by women as well as by men. In this new vision of mixed perfumes, the duo has recently worked with citrus fruits like the orange of Brazil, and aromatic herbs such as tarragon fruits like fig mixed with sweet almonds in a collection called Source Joyeuse.

The latest launch of three Eaux de parfums under the name of Collection Origine brings together fragrances more animal or woody with ingredients such as oud, civet, or cedar essential oils from the Atlas.

The 15 fragrances are available in 5 continents, including Dubai, Moscow, Hanoi and Vietnam, New York, and very soon in Qatar and Melbourne in Australia, along with the official website of the brand hayariparis.com or Instagram @hayariparis

The meeting of two complementary people & combining their ideas & passion resulted in the birth of a brand that shines today on four corners of the world with the ambition of always amaze with its couture & perfume creations, inspired by the travels, shows, or chance of the destiny.

Lately, the duo is working on a new Parisian fashion show and two new fragrances, always with the same desire for perfection in order to magnify your beauty.

Ann-Margret with Nabil Hayari & Hugues Alard
Giulia Lupetti & Jon Voight with Nabil Hayari & Hugues Alard
Taryn Manning
Taryn Manning with Nabil Hayari & Hugues Alard
Kim Kardashian West
Kim Kardashian with Nabil Hayari
Ciara with Nabil Hayari
Ashlee Simpson
Ashlee Simpson with Evan Ross and Nabil Hayari
Nicole Scherzinger with Nabil Hayari
Larry M. Cherry with Nabil Hayari
Marie Osmond with Nabil Hayari
Carmen Electra with Nabil Hayari
Dionne Warwick with Nabil Hayari
Paris Hilton with Hugues Alard
Ali Fazal
Smokey Robinson with Ali Fazal and Nabil Hayari
Hayari Paris - Couture - Perfumes
Viola Davis with Nabil Hayari
Whoopi Goldberg with Nabil Hayari
French Marion Cotillard
Marion Cotillard with Nabil Hayari
Britney Spears
Britney Spears and Nabil Hayari
Nabil Hayari - Hayari Paris - Fawaz Gruosi De Grisigono
Fawaz Gruosi De Grisogono with Nabil Hayari
Hayari Paris Couture
Bob Mackie with Nabil Hayari
Christian Louboutin with Nabil Hayari
Nabil Hayari
Octavia Spencer with Nabil Hayari and Hugues Alard
Jacqueline Fernandez
Jacqueline Fernandez with Nabil Hayari
Haifa Wehbe
Haifa Wehbe with Nabil Hayari
Linda Gray with Nabil Hayari at the HBA
Hayari Paris - Couture - Celebrities
Kym Whitley with Nabil Hayari
Fifi Abdou with Nabil Hayari and Hugues Alard
Danai Gurira with Nabil Hayari
Hayari Paris - Dress
Melanie Griffith with Nabil Hayari
Hayari Paris - Couture
Andra Day with Nabil Hayari
Heidi Klum
Heidi Klum with Nabil Hayari
Hayari Paris - Couture
Jon Voight with Nabil Hayari
Lionel Richie With Hugues Alard
Chantal Thomass
Chantal Thomass with Nabil Hayari
Johnny Depp with Hugues Alard