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What is car fragrance? When scent enters the world of luxury 27 avril 2026 – Posted in: Hayari Parfums

Long neglected, the smell of a car has now become a true driver of the sensory experience. As highlighted in the article in Les Échos Week-End, car manufacturers are now investing in car fragrances to create a unique signature. This evolution echoes the expertise of niche perfume houses like Hayari Paris, where each fragrance tells a story. Car fragrance: a new dimension of luxury Like haute parfumerie, the automotive industry is now working with scent…

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The Hidden Gem of Niche Perfumery? “Esprit Infini” by Hayari Paris Gets Noticed 30 mars 2026 – Posted in: Non classifié(e)

In the highly selective world of niche fragrances, some creations remain under the radar… until a true enthusiast brings them back into the spotlight. That’s exactly what happened when fragrance influencer « He smells like Rome » featured Hayari Paris in one of his recent videos. Among his latest acquisitions, one fragrance stood out: Esprit Infini. An underrated fragrance with a unique identity Right from the start, he describes it as: “Ambery, herbal, warm and spicy, slightly floral with a beautiful touch…

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