The HBAs were founded by LATF USA’s publisher, Michele Elyzabeth. The award show recognizes the architects of beauty in hair, makeup, photography and styling in Hollywood. The HBAs honor the unsung heroes in the beauty industry, including Beauty Enhancement, Timeless Beauty, New Beauties, Fragrance of the Year, Brand and Product of the Year. The final vote is determined by the expertise, creativity and artistry, as well as photographs, bios and reels which are submitted for each nominee. A panel, which makes up the HBAs board is comprised of professionals from the beauty industry; encompassing Journalists, Publicists and B eauty Experts. New members are added every year. www.hollywoodbeautyawards.com and www.latfusa.com
Every year, the nominee categories are named after the current honorees. These established nominees, specializing in creating celebrity looks for the red carpet and editorial compete in each honoree category.
The show was broadcast LIVE STREAM at LATFusa.com and on YouTube. Direct link: https://youtu.be/qW-7wAyEHRo
Commander Spock himself, Zachary Quinto presented to Joel Harlow for Outstanding Achievement in SFX Makeup. The two have worked together on the incredible « Star Trek » reboot franchise.
Academy Award winner and 2017 nominee, Octavia Spencer presented to honoree Melissa Forney, who created Octavia’s hairstyles on « Hidden Figures. »
ABOUT M*A*C AIDS FUND:
The M*A*C AIDS Fund, the philanthropic arm of M*A*C Cosmetics, has raised more than $440 million since its inception in 1994, exclusively through the sale of M*A*C VIVA GLAM lipstick and lipgloss. The Fund is the heart and soul of M*A*C Cos- metics, encompassing diversity while celebrating life and the outspoken attitude of the company. Partnering with bold, visionary, and brave organizations to confront the epidemic in communities where people are at highest risk around the world, the M*A*C AIDS Fund is ending AIDS, one lipstick at a time.