Hayari Paris published in the biggers fashion magazine 4 October 2016

Hayari Paris in the last months has had the honor of being repeatedly published in two of the major fashion magazines of world, l’Official Ukaine, Vogue Ukraine and Vogue United Kingdom.

In 1921, the French magazine L’Officiel de la couture et de la mode de Paris, better known under the name of L’Officiel, is created by Max Brunhes.

Georges Jalou joined the magazine in 1932 as artistic director, then became director of it and buy the magazine thirty years later.

Since the 1920s the magazine uses photographers to make fashion series that present the latest trends and in  1933 color photographs appears in the pages of L’Officiel.

With the return of the Haute Couture in the 1950s the magazine knows a new golden age and it is considered as the most influential fashion magazine.

In 1986, Georges Jalou transmits the property of the l’Official to his three children: Lawrence became president of Editions Jalou, Marie-José Susskind-Jalou, editor in the 1980s took the editorship and Maxime became director of  the publication. After the death of Lawrence in January 2003, his sister Marie-José became president of Editions Jalou.

Ukraine gained its own edition of the l’Official in 2001 and sells 25 mil magazines per month.

“The Official distilled through its pages expertise and French elegance, while illuminating its readers about the new talent of sewing. Become the ultimate style guide, he advises women for the sole purpose of helping to dress, while supporting luxury brands whose products are featured in the magazine. L’Officiel is now present in 18 countries: Azerbaijan, Brazil, China, Central Asia, India, Indonesia, Italy, Latvia, Lebanon, Lithuania, Morocco, Middle East, Netherlands, Russia, Singapore, Thailand, Turkey and Ukraine. “(The Official Website)

On the other side of the Atlantic, Vogue, the American magazine founded in 1892 by Arthur Baldwin Turnure. Originally a small magazine mixing fashion, arts councils, and worldly chronicles, Vogue knows an upheaval from 1909, date of its acquisition by Condé Montrose Nast, which incorporates “this indispensable chic, the brand the magazine “Condé Montrose Nast makes a publication consisting of fashion, luxury, and contemporary art.

Since 1988, Anne Wintour, who inspired the character of the editor-dictator of the novel “The Devil Wears Prada,” is the director in chief of Vogue, which is considered today the most powerful fashion magazines world.

The Vogue Ukraine has existed since 2013 and as senior director Masha Tsukanova.  The Vogue United Kingdom exist since 1916 and to Chief Executive since 1992 is Alexandra Shulman.

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